Nails By Vicky – Local Positioning & GBP Foundation
Nails By Vicky is a home-based nail studio in High Wycombe specialising in hard gel extensions and Russian manicures, with a strong focus on detailed cuticle work, structured nails and long-lasting results.
Overview
Client: Nails By Vicky – home-based hard gel nail tech
Location: High Wycombe, UK
Stage: Foundations + strategy (ongoing)
Positioned a home-based nail tech as a hard gel specialist and built the foundations through a clear Google Business Profile and a planned one-page site.
Objective
Make it easy for local clients to find and trust her online
Clarify what she specialises in (hard gel, structured manicures)
Create a blueprint for a future one-page website and social refresh
My Approach
Clarified positioning: hard gel extensions & structured manicures as the core offer
Wrote a Business Profile description focused on:
Home-based studio
Hard gel specialism
Detailed prep & cuticle work
Simple “message to book” CTA
Mapped out a one-page website structure:
Hero (who/what/where + CTA)
Services (hard gel first, extras second)
Portfolio/gallery
Why choose Vicky
Reviews, FAQs, contact
Planned a second phase for Instagram and later TikTok to align with this positioning
Why It Matters
Moves her away from “random nail salon” → clear hard gel specialist
Sets a foundation we can build on (website + socials)
Gives measurable points later (GBP views, enquiries, bookings)
Status & Next Steps
Google Business Profile foundations in place
One-page website: designed as a working sample, to go live later
Future: track performance and roll insights into IG/TikTok content and the full site
Ready to make your site work for you?
Tell me about your business and I’ll send back a simple plan for your website and SEO.